Welcome!

Professor H. H. Friedman's

Course Page

E-mail:  x.friedman@att.net

Click on the link to get to any of the following courses:

[Marketing Principles (Classroom and Web course)] [GRADUATE COURSE IN MARKETING MANAGEMENT] [Corporation Finance
[Statistics] [Internship] [Business Practices and the Jewish Tradition
[Marketing Research] [Electronic Commerce
[Operations Management] [Advertising/Direct Marketing] [Consumer Behavior]
[TVR 18.1 (Prof. Lewis)]


 



Marketing Management (Business 708X)

Syllabus and Course Notes (Click here to see my lecture notes)




Marketing Principles (Business 50.2)

Syllabus and Course Notes (Click here to see my lecture notes)

Important terms for midterm and final
Online Marketing Dictionary(AMA) and by Prof. Don Bradmore (Monash University)
Marketing and International Business Links
More Resources for International Business and Marketing
Business Ethics Websites



Corporate Finance (Business 70.2)

Syllabus
Mathematics of Finance

Mathematics of Finance Review Problems II
Sample Midterm
Sample Final
More Problems for Final

Using Excel to Solve the Price of a Bond Problem
Using Excel to Solve the Net Present Value and the IRR Problems
Using Excel to Compute the Mean, Standard Deviation, and Coefficient of Variation

Future Value/Present Value Calculator (Prof. Omer)
Moneychimp Caculator for Future Value, Present Value, & Bond Yield (click on "calculator") 

My Extensive Collection of Finance/Investing Sites


Internship (Business 97.5, 97.6)

Requirements for the internship course



Marketing Research (Business 80.4)

Syllabus
Important terms for final
Constructing a questionnaire
Instructions on using SPSS
Sample Crosstabulation Problems
Bare Bones 101:  A Basic Tutorial on Searching the Web (Ellen Chamberlain)
Using the World Wide Web for Research
My Fabulous Collection of Search Engines
Business and Marketing Research Resources
The Business Research Lab (customer and employee satisfaction surveys)
US Government's Customer Satisfaction Initiative



Statistics
(Business/Economics 30.2)/Statistics 8000

Syllabus for Business 30.2

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The following are lecture notes that I use for my statistics course.  They are not complete but might be helpful to you. Please note that I change the course frequently so some topics may not be covered this semester.  Many of these topics have diagrams and should therefore be viewed in the "Print Layout View,"  not the "Normal View" in MS Word. Use the View Menu (bottom of page on left) to select the "Print Layout View."

These lecture notes have been developed by Drs. HH Friedman and Yusheng Peng of Brooklyn College and Dr. LW Friedman of Baruch College.  We hope they will be helpful to you. They are not intended to replace going to class.  It is almost impossible to learn statistics without a teacher.

TOPIC 1:  Introduction

TOPIC 2: Descriptive Statistics
TOPIC 3:  Probability
TOPIC 4:  Probability Distributions (This Topic also covers expected values)
TOPIC 5:  Binomial Distribution   [Optional Topic]
TOPIC 6:  Sampling Distributions
TOPIC 7:  Statistical Inference:  Confidence Intervals and Hypothesis Tests
TOPIC 8:  One-Sample Z-tests
TOPIC 9:  Sample Size Determination  (optional topic)
TOPIC 10:  One-Sample t-tests
TOPIC 11:  One-Sample Test for Proportions  (optional Topic)
TOPIC 12: Two-Sample Z-Test and Two-Sample t-test
TOPIC 13:  Two-Sample Test for Proportions (optional Topic)
TOPIC 14:  Scatter Diagrams, Correlation, and Regression


$
$$ If these notes have been of value to you, would you like to show your appreciation by helping the Brooklyn College Business Program? 
Click here to learn how to make a tax-deductible contribution to the Business Program.


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Virtual Handouts that have been developed by Drs. HH Friedman and Yusheng Peng of Brooklyn College and Dr. LW Friedman of Baruch College.  We hope they will be helpful to you.

Using Excel to Compute the Mean and Median (lesson for beginners)
Simple Terms You Should Know  (basic statistics terms)
Installing Add-Ins  You will need the Add-In of Analysis Toolpak to do Descriptive Statistics, Two-Sample T-tests, and Regression.  Here is how to do install it.
Using Excel to Compute the Mean, Standard Deviation, and Coefficient of Variation (More advanced)
Using Descriptive Statistics in Excel
Solving Binomial Distribution Problem with Excel
The Z-Table
The T-Table
Formula Sheet for Midterm
Sample Midterm Exam I
Sample Midterm Exam II
Steps In Hypothesis Testing
Using Excel for Two Sample T-Tests
Two Sample T-Tests:  Interpreting the Excel Printout (Wine Study)
Two Sample T-Tests: Interpreting the Excel Printout (Job Satisfaction Study)
Using Excel to Create Scatter Diagrams
Homework Problems:  Using Excel to Create Scatter Diagrams
Using Excel to do Simple Regression
Simple Regression:  Interpreting the Excel Printout (Pricing a Tool Set)
Simple Regression:  Interpreting the Excel Printout (Longevity and Education)
Steps in Doing Simple Regression
Formula Sheet Final Exam
Sample Final Exam I
Sample Final Exam II

 

Assignments:

Assignment 1:  Key Terms (nominal, ordinal, interval, ratio scales; continuous vs. discrete measurements; simple random samples)
Assignment 2: Descriptive Statistics (mean, median, mode, quartiles, range, IQR, variance, standard deviation, etc.); Z-scores
Assignment 3:  Probability (Contingency Tables)
Assignment 3b:
  Binomial Distribution Problems with solutions [optional topic]
Assignment 4:  Sampling Distributions (Expected Values and Practice Using Z-table when population mean and population standard deviation are known).
Assignment 5: One-Sample Z-tests and confidence intervals
Assignment 6: One-Sample T-tests and confidence intervals
Assignment 6b: One-sample test for proportions [Optional Topic]
Assignment 7:  Two-sample Z-tests and confidence interval for the difference between two means
Assignment 8:  Two-sample T tests
Assignment 8b:  Two-sample test for proportions [Optional Topic]
Assignment 9:  Correlation
Assignment 10:  Scatter Plots
Assignment 11:  Regression

 



If you need help with Excel, go to the following website created by the CIS Dept at The University of Rhode Island:
http://homepage.cs.uri.edu/tutorials/csc101/pc/excel97/excel.html


Prof. Walter Antoniotti's site will also provide you with information that will help you with statistics and Excel:
http://www.businessbookmall.com/Microsoft_Excel_Directions_For_Beginners.htm#Beginners_Need_an_Overview._

His "Research Paper Internet Library" may also be of value to those of you who have to write a research paper:
http://www.businessbookmall.com/Research%20Paper%20Internet%20Library.htm

 

If you need distribution tables (Z, t, F, etc.) go to:
http://www.statsoftinc.com/textbook/sttable.html

Sample Size and Statistical Power Calculator
Two-Sample Test Calculator (UCLA)
Correlation and Regression Calculator (UCLA)
To Download STATS 2000, free statistical software developed by Decision Analyst, Inc., click here

Professor Arsham has developed a useful website consisting of free statistical software.  You can use it to obtain descriptive statistics, test for normality, test for randomness, regression, etc.  Click here:  
http://home.ubalt.edu/ntsbarsh/stat-data/Javastat.htm

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Resources for Statistics Courses are available at:
http://ublib.buffalo.edu/libraries/asl/guides/statistics.html

You should also check out the following:

SurfStat Australia--an online text in introductory statistics
Introductory Statistics by David Stockburger
HyperStat Online Statistics Book

Practice Questions for Business Statistics
University of Florida Useful Statistics Information

Some Sources of Business and Economic Datasets

Dr. B's Wide World of Web Data
Statistical Resources on the Web from the University of Michigan
US Census Bureau
FEDSTATS
World Factbook for the CIA
Statistical Abstract of the US
Federal Reserve Economic Data (FRED)
White House Briefing Room
Bureau of Labor Statistics Data
OECD Statistics (Org. for Economic Cooperation & Development)
Center for Disease Control
FBI
Social Security Administration
Bureau of Economic Analysis
World Bank Statistics
World Health Organization



Operations Management
(Business 31.4)

Syllabus
My Waiting Line Segmentation Paper
(DSI Annual Meeting, Las Vegas, Nov. 21-24, 1998)<>



Advertising/Direct Marketing
(Business 50.7/TVR 17)

Syllabus for Prof. Lewis

These lecture notes have been developed by Dr. BJ Lewis to help you learn about advertising and direct marketing.  You will need to study both the book and the notes to do well in this course.

TOPIC 1:  Introduction; History of Advertising

TOPIC 2: Advertising and Society
TOPIC 3:  What is Direct Marketing? Marketing on the Web; Home Shopping; Direct Mail, Mailing lists
TOPIC 4:  Advertising Ethics
TOPIC 5:  Objectives of Advertising; Product Life Cycle
TOPIC 6:  Target Marketing
TOPIC 7: The Business of Advertising
TOPIC 8:  Media Buying and Planning
TOPIC 9:  Using  Television
TOPIC 10:  Using Radio
TOPIC 11:  Using Print
TOPIC 12: Television, Radio and Print Production
TOPIC 13:  Creating the Copy; Art Direction
TOPIC 14:  Advertising Research; The Complete Ad Campaign

 

Prof. Lewis' TV/R 18.1 Course:  Science Fiction on TV and Radio

TOPIC 1: 
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Electronic Commerce
(Business 31.5/ CIS 3.2)

Syllabus
Important Terms for Midterm and Final
E-Commerce Web Links
Webopedia -- Online Dictionary of Computer Terms
Paper listing numerous Web links for E-commerce



Consumer Behavior
(Business 50.9)-- Prof. Lewis

Syllabus

TOPIC 1: 
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 For information on the Brooklyn College Business Program, click here.