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HERSHEY HARRY FRIEDMAN, Ph.D.

Professor of Marketing and Business


Brooklyn College
Brooklyn, New York 11210
(718) 951-5000 x2084


You may email me at x.friedman@att.net

To see my course materials, click here.

To see a picture of two of my grandchildren, click here.


For information about the superhot Brooklyn College Business Program,

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Education:

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Academic Experience:

Courses taught:   Electronic Commerce, Business Practices and the Jewish Tradition, Marketing Principles, Marketing Management, Consumer Behavior, Advertising, Direct Marketing, Marketing Research, Business Research, Retailing, Statistics, Multivariate Statistics, Operations Management, Microeconomics, Macroeconomics, Money and Banking, and Corporate Finance.


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Honors, Awards, Grants:


Scholarly Publications

Judaism and Happiness:  Part Two.  Jewish Image, February 2008, 188-192.  Also at:  http://www.imageusa.com/mag_online/february08/Full_Magazine.pdf

How Virtuous is Your Firm:  A Checklist.  Electronic Journal of Business Ethics and Organization Studies, forthcoming.  [with L. W. Friedman]. 

Taking Happiness Seriously in Today's Business Environment, Journal of International Marketing and Marketing Research, 2008, 33(1), 3-17. [with L.W. Friedman]

Conflict of Interest and the Talmud, Journal of Business Ethics, 2008, 78, 237-246. [with J. Fogel]

Judaism and Happiness:  Part One, Jewish Image, December 2007, 188-194.  Also at:   http://www.imageusa.com/mag_online/december07/Full_Magazine.pdf

I'm Sorry:  There can be no Peace Without Apology, Aish.com, August 2007, http://www.aish.com/hhyomk/hhyomkdefault/Im_Sorry.asp

Can an Accountant Make the World a Better Place?, In Adams, M.G. and Alkhafaji, A. F. (Eds.), Business Research Yearbook, 2007, 14(1), 376-380  [with F. Kass-Shraibman].

A New Kind of Marketing: Creating Micro-Niches Using Resonance Marketing, Journal of Internet Commerce, 2007, 6(1), 83-99.  [with T. Lopez-Pumarejo and L. W. Friedman].

Respect for God’s World: The Biblical and Rabbinic Foundations of Environmentalism, Jewish Law, May 2007, <http://jlaw.com/Articles/environmentbible2.pdf> [with Y. Klein].

Frontiers in Multicultural Marketing:  The Disabilities Market, Journal of International Marketing and Marketing Research, February 2007, 32(1), 25-39.  [with T. Lopez-Pumarejo and Linda W. Friedman]

The Largest Minority Group:  The Disabled.  Business Quest.  August 2006, http://www.westga.edu/~bquest/2006/commentary06.htm  [with T. Lopez-Pumarejo and Linda W. Friedman].

Conflict of Interest and the Talmud.  Journal of Business Ethics.  forthcoming. [with J. Fogel]. 

'An Understanding Heart to Judge Your People': The View of Successful Leadership in the Hebrew Bible,  John Ben Shepperd Journal of Practical Leadership, Spring 2006, 1(1), 103-117 [with L. W. Friedman and R. B. Fireworker].

The Power of Remorse and Apology.  Journal of College and Character, 2006, 7(1), 1-14.
http://collegevalues.org/pdfs/Power%20of%20remorse%20formatted%20final.pdf

Student Perceptions of the Ethics of Professors.  Electronic Journal of Business Ethics and Organization Studies, 2005, 10(2), 10-15. http://ejbo.jyu.fi/pdf/ejbo_vol10_no2_pages_10-15.pdf  [with Joshua Fogel and L. W. Friedman]. 

Transforming a University from a Teaching Organization to a Learning Organization,  Review of Business, 2005, 26(3), 31-35 [with L. W. Friedman and S. Pollack]. 

In Their Own Words:  The Use of Quotations in Teaching Ethical Leadership, Crossroads: Research in Ethical Leadership, 2005,  25-35.  Also appeared in E-Journal of Ethical Leadership, 1(2, April), 2004,  [with L.W. Friedman].

Conflict of Interest:  The Common Thread Underlying Ethical Lapses,  Electronic Journal of Business Ethics and Organization Studies, 2005, Vol. 10 (1), 4-8 [with Robert I. Bell and Linda W. Friedman].   http://ejbo.jyu.fi/pdf/ejbo_vol10_no1_pages_4-8.pdf

Talmudic Humor and the Establishment of Legal Principles: Strange Questions, Impossible Scenarios, and Legalistic Brainteasers, Thalia: Studies in Literary Humor, Vol. 21, 2004, 14-28.  Click here to read this paper.

Biblical Leadership:  Insights for Today’s Managers, Electronic Journal of Business Ethics and Organizational Studies, Volume 9 (1), 2004, <http://ejbo.jyu.fi/index.cgi?page=articles/0901_4> [with L.W. Friedman].  Click here to read this paper.

Should Moral Individuals Ever Lie?  Insights from Jewish Law, Jewish Law, July 2003, <http://jlaw.com/Articles/hf_LyingPermissible.html> [with A. C. Weisel].

Label or Position:  Which has the Greater Impact on Subjects’ Responses to a Rating Scale?  Journal of International Marketing and Marketing Research, Vol. 28(2), 2003, 77-81 [with D. Cohen and T. Amoo].

Creating a Company Code of Ethics:  Using the Bible as a Guide,  Electronic Journal of Business Ethics and Organization Studies, Vol. 8 (1), 2003.  Click here to read this paper. 

Perspectives on Transformational Leadership in the Sanhedrin of Ancient Judaism, Management Decision: Focus on Management History, Vol. 41(2), 2003, 199-207 [with M. Langbert].  Click here to read this paper.

Improving Employer-Employee Relationships:  A Biblical and Talmudic Perspective on Human Resource Management, Management Decision: Focus on Management History, Vol. 40(10), 2002, 955-961 [with G. Cohn].  Click here to read this paper.

Geneivat Da'at:  The Prohibition Against Deception in Today's World, Jewish Law, August 2002, <http://www.jlaw.com/Articles/geneivatdaat.html>.

Using Humor in the Introductory Statistics Course, Journal of Statistics Education, Vol. 10(3), November 2002, <http://www.amstat.org/publications/jse/contents_2002.html> [with L. W. Friedman and T. Amoo].

The Simple Life:  The Case Against Ostentation in Jewish Law, Jewish Law, July 2002, <http://www.jlaw.com/Articles/againstosten.html>.

Placing a Stumbling Block Before the Blind Person:  An In-Depth Analysis, Jewish Law, July 2002,  <http://www.jlaw.com/Articles/placingstumbling.html>.

Is There Humor in the Hebrew Bible?  A Rejoinder, Humor:  International Journal of Humor Research, Vol. 15:2, June 2002, 1-8.

Biblical and Talmudic Basis of Accounting Ethics, The CPA Journal, September 2002, 11 - 13 [with H. Gellis and K. Giladi]. 

Online Auctions for Business-to-Business Transactions,  National Public Accountant, June 2002, 6-10 [with N. A. Johnson].

Ideal Occupations:  The Talmudic Perspective, Jewish Law, 2002,  <http://jlaw.com/Articles/idealoccupa.html>.

Workplace Diversity:  The Key to Survival and Growth,  Business Quest, 2002,  <http://www.westga.edu/~bquest/2002/diversity.htm> [with T. Amoo].

Dot-Bombs:  Lessons from the Dot-Com Debacle, Journal of Internet Commerce, Vol 1 (2), Spring 2002, 89 - 102 [with N. Hirakubo].
    Click here to read this paper.

Moral Leadership: Ancient Lessons for Modern Times, Journal of College and Character, Vol. 2, November 2001.
    Click here to read this paper.

The Obsolescence of Academic Departments, Radical Pedagogy, online journal, Vol. 3(2), 2001.

Using 'Smart' Pricing to Increase Profits and Maximize Customer Satisfaction,  National Public Accountant, Vol. 46:6, August 2001, 34 -38 [with A. Bhattacharya].

The Impact of Jewish Values on Marketing and Business Practices, Journal of Macromarketing, Vol. 21, June 2001, 74-80.
    Click here to read this paper.

Do Numeric Values Influence Subjects' Responses to Rating Scales? Journal of International Marketing and Marketing Research, Vol. 26, February 2001, 41-46 [with T. Amoo].
    Click here to read this paper.

Bootstrapping:  Resampling Methodology, in Saul I. Gass and Carl M. Harris (Eds.) Encyclopedia of Operations Research and Management Science. Second Edition, Norwell, MA: Kluwer Academic Publishers, 2001, 66-69 [with L. Friedman].

The Ethics of East and West:  Confucius and Hillel,  Journal of Evolutionary Psychology, Vol. 22, March 2001, 45-52 [with A. Bhattacharya].
    Click here to read this paper.

Creating Exciting Majors by Combining Business with Other Majors, Journal of the Academy of Business Education, Vol. 1, Fall 2000, 11-17 [with L. W. Friedman and A. Arcadi].
    Click here to read this paper.

Overall Evaluation Rating Scales:  An Assessment,  International Journal of Market Research, Vol. 42:3, 2000, 301-310 [with T. Amoo].

A Survey of Accounting Majors:  Attitudes and Opinions,  National Public Accountant, Vol. 46:2, April 2001, 25 -27 [with K. Giladi and T. Amoo].

Racism and Torah Values, Biblical Polemics, Issue 98, July 2000, 17-21.

Humor in the Hebrew Bible, Humor: International Journal of Humor Research, Vol. 13:3, September 2000, 257-285.
    Click here to read this paper.

Integrity and Leadership:  Companions or Antagonists?  Ethics and Critical Thinking Journal, June 2000, 1-11 [with A. Bhattacharya].

Abraham as a Transformational Leader, The Journal of Leadership Studies, Vol. 7:2, Spring 2000, 88-95 [with M. Langbert]. 
    Click here to read this paper.

Biblical Foundations of Business Ethics, Journal of Markets and Morality, Vol. 3:1,  Spring 2000, 43-57. Full Text.

Direct Marketing, Database Marketing, and Relationship Marketing for the Accounting Professional, National Public Accountant, Vol. 45, May 2000, 36-38 [with K. Giladi].

Leadership Fundamentals:  Guiding Your Organization into the New Millennium, Business Journal for Entrepreneurs, Vol. 100, March 2000, pp. 1-16 [with A. Bhattacharya].

Transformational Leadership:  Instituting Revolutionary Change in Your Accounting Firm, National Public Accountant, Vol. 45, May 2000, 8 - 11 [with M. Langbert and K. Giladi].

Rating the Rating Scales, Journal of Marketing Management, Vol. 9, Winter 1999, 114-123 [with T. Amoo].
    Click here to read this paper.

Multiple Biases in Rating Scale Construction, Journal of International Marketing and Marketing Research, Vol. 24, October 1999, 115-126 [with T. Amoo].

Important and Useful Websites for the Accounting Profession, National Public Accountant, Vol. 44, June 1999, 28-32 [with B. Lewis].

Is Your Accounting Firm Truly Marketing Oriented?   A Checklist, National Public Accountant, Vol. 44, May 1999, 16-34 [with K. Giladi and B. Lewis].

Biasing Effects in Rating Scales:  An Empirical Comparison of Two Overall Rating Scales, Central Business Review, Vol. 18, Summer 1999, 22-24 [with S. Rosenzweig].

Satan the Accuser:  Trickster in Talmudic and Midrashic Literature, Thalia: Studies in Literary Humor, Vol. 18, March 1999, 31-41 [with S. Lipman].
    Click here to read this paper.

Teaching Statistics Using Humorous Anecdotes, Mathematics Teacher, Vol. 92, April 1999, 305-308 [with N. Halpern and D. Salb].

Dynamic Pricing Strategies for Maximizing Customer Satisfaction, National Public Accountant, Vol. 44, January/February 1999, 8-36 [with B. Lewis].

Using the Web for Research, Cyberplan Buyers' Guide, Fall 1998, 1-4.

Humor as a Pedagogical Approach in Education, Cyberplan, April 1998, 8-9.

Marketing Your Accounting Practice Effectively, National Public Accountant, Vol. 43, March 1998, 15-18 [with K. Giladi].

He Who Sits in Heaven Shall Laugh: Divine Humor in Talmudic Literature, Thalia: Studies in Literary Humor, Vol. 17, March 1998, 36-50.
    Click here to read this paper sans footnotes.

A Comparison of Six Overall Evaluation Rating Scales, Journal of International Marketing and Marketing Research, Vol. 22, October 1997, 129-138 [with E. Friedman].

Reducing the 'Wait' in Waiting-Line Systems: Waiting Line Segmentation, Business Horizons, Vol. 40, July 1997, 54-58 [with L. Friedman].

The Effect of an Appreciatory Comment on Sales: Reciprocity in a Retailing Context, Central Business Review, Vol. 15, Summer 1996, 25-26 [with E. Friedman]. Full text

Are Surveys Trustworthy? Portfolio, Vol. 5, April 1996, 26-35.

Analyzing Simulation Output Using the Bootstrap Method, Simulation, Vol. 64, February 1995, 95-100 [with L. Friedman].

A Comparison of Vertical and Horizontal Rating Scales, Mid-Atlantic Journal of Business, Vol. 30, March 1994, 107-111 [with L. Friedman].

Topics in Finance: A Guide for the Financially Perplexed. New York: McGraw-Hill, College Custom Series, 1992 [with S. Katz].

The Effect of a Gift-Upon-Entry on Sales: Reciprocity in a Retailing Context, Mid-American Journal of Business, Vol. 5, 1990, 49-50 [with P. Herskovitz].

Perceived Common Myths and Unethical Practices Among Direct Marketing Professionals, Journal of Business Ethics, Vol. 8, Dec. 1989, 975-979 [with G. Storholm].

Myths, Unethical Practices, Personnel Requirements: What Do Computer Industry Professionals Really Believe? Journal of Systems and Software, Vol. 10, 1989, 151-153 [with L. Friedman].

The Effects of Positive and Negative Wording on Responses to a Likert Scale, Applied Marketing Research, Vol. 28, Fall 1988, 17-22.

The Effects of Scale-Checking Styles on Responses to a Semantic Differential Scale, Journal of the Market Research Society, Vol. 30, October 1988, 477-481 [with L. Friedman and B. Gluck].

A Framework for Organizational Success, Journal of Business Ethics, vol. 7, 1988, 219-221. Reprinted in Marketing 90/91 and Business Ethics 90/91, both edited by John E. Richardson. Guilford, Conn.: Dushkin Publishing, 1990 [with L. Friedman].

Propaganda Theory as Applied to Advertising, Singapore Marketing Review, Vol. 3, 1988, 88-92.

Multiple Advertisement Testing: The Dangers of Telescopic Testing and Other Approaches, Journal of Direct Marketing, Vol. 2, Winter 1988, 49-53 [with L. Friedman].

Don't Ignore Color and Shape as Marketing Tools, Marketing News, Vol. 6, January 1988, p. 3.

Marketing Methods for Software, Journal of Systems and Software, Vol. 7, 1987, 207-212 [with L. Friedman].

On the Danger of Using Too Few Points in a Rating Scale: A Rejoinder, Journal of Data Collection, Vol. 27, Spring 1987, 46-47 [with L. Friedman].

On the Danger of Using Too Few Points in a Rating Scale: A Test of Validity, Journal of Data Collection, Vol. 26, Fall 1986, 60-63 [with L. Friedman].

Effectiveness of In-Store Price Signs, SFSU Business Journal, Vol. 1, 1986, 57-59 [with M. Vasami].

Comparing Simulated Alternatives Using A Distribution-Free Statistic With Blocking by Random Number Stream, Simulation, Vol. 47, August 1986, 68-70 [with L. Friedman].

A Portfolio Theory Approach to Solve the Product Elimination Problem, Mid-Atlantic Journal of Business, Vol. 24, Summer 1986, 43-48 [with J. Krausz].

Comparison of Itemized vs. Graphic Rating Scales: A Validity Approach, Journal of the Market Research Society, Vol. 28, July 1986, 285-289 [with L. Friedman].

Applying Warfare to Business Competition, Business Forum, Vol. 11, Winter 1986, 8-12 [with L. Friedman].

The Probability Distribution as a Performance Criterion When Comparing Alternative Systems, Simulation, Vol. 45, November 1985, 262-264 [with L. Friedman].

Validating the Simulation Metamodel: Some Practical Approaches, Simulation, Vol. 44, Sept. 1985, 144-146 [with L. Friedman].

MULTIVREG: A SAS Program, Journal of Marketing Research Computer Abstracts, Vol. 22, May 1985, 217-218 [with L. Friedman].

Consumer Behavior Techniques for Creating Powerful Advertisements, Mid-Atlantic Journal of Business, Vol. 23, Summer 1985, 57-64 [with L. Friedman].

Ethical Behavior in Business: A Hierarchical Approach from the Talmud, Journal of Business Ethics, Vol. 4, 1985, 117-129.

Ethics in Academe: A Call to Action, Simulation, vol. 44 ,February 1985, 118-120 [with L. Friedman].

Cutting College Classes: An Investigation, College Student Journal, Vol. 19, Winter 1985, 357-360 [with J. Galichon].

Ancient Marketing Practices: The View From Talmudic Times, Journal of Public Policy and Marketing, Vol. 3, 1984, 194-204.

Statistical Considerations in Computer Simulation: The State of the Art, Journal of Statistical Computation and Simulation, Vol. 19, 1984, 237-263 [with L. Friedman].

An Effective Method for Teaching Ethics in a Computer Course, Interface: The Computer Education Quarterly, Vol. 6, Spring 1984, 62-64 [with L. Friedman].

On Increasing the Rate of Response to Mail Surveys: A New Approach, Journal of Consumer Marketing, Vol. 1, Summer 1983, 46-48 [with N. Arenstein].

The Effect of Various Price Markdowns on Consumers' Ratings of a New Product, Journal of the Academy of Marketing Science, Vol. 10, Fall 1982, 432-437 [with R. Gallay, L. Friedman, and E. Weingarten].

Increase Response Rate With Low-key Plea on Questionnaire, Marketing News, Vol. 15, May 14, 1982, p. 4.

Company President Versus Spokesperson in Television Commercials, Journal of Advertising Research, Vol. 22, August 1982, 31-33 [with V. Rubin and C. Mager].

Customer Complaints -- How Do You Respond? Business, Vol. 32, Jan-March 1982, 50-51 [with S. Greeenberg].

More Subtle Sins in Marketing Research, Mid-Atlantic Journal of Business, Vol. 20, Winter 1982, 21-31 [with L. Friedman].

Ethics: Everybody's Business, Collegiate News and Views, Vol. 35, Winter 1981-1982, 11-13 [with L. Friedman].

Balanced and Unbalanced Rating Scales: A Comparison, Mid-Atlantic Journal of Business, Vol. 19, Summer 1981, 1-7 [with Y. Wilamowsky and L. Friedman].

A Comparative Analysis of Telephone Appointment-Getting Techniques, Business Journal, Vol. 7, Fall 1981, 13-14 [with R. Gallay and C. Casey, R. O'Rourke, and M. Smallman].

Label Versus Position in Rating Scales, Journal of the Academy of Marketing Science, Vol. 9 Winter-Spring 1981, 88-92 [with J. Leefer].

The Importance of Store Name in Developing a Favorable Price-Quality Image, Mississippi Business Review, Vol. 42, March 1981, 6-8 [with L. Friedman].

Marketing and the Peak-Load Problem, Mid-South Quarterly Business Review, Vol. 1, December 1980, 19-20 [with L. Friedman].

Futuristics: Reducing Marketing Myopia, Business Horizons, Vol. 23, August 1980, 17-20.

A New Approach to Teaching Statistics: Learning From Misuses, The New York Statistician, Vol. 31, March-June 1980, 1-2 [with L. Friedman].

Talmudic Business Ethics: An Historical Perspective, Akron Business and Economic Review, Vol. 11, Winter 1980, 45-49.

Does the Image of a Celebrity Endorser Spill Over to the Product? (Mid-Atlantic) Journal of Business, Vol. 18, May 1980, 31-36 [with L. Friedman].

Endorser Effectiveness as a Function of Product Type, Journal of Advertising Research, Vol. 19 , October 1979, 63-71 [with L. Friedman].

The Effects of a Monetary Incentive and the Ethnicity of the Sponsor's Signature on the Rate of Return and Quality of Response to a Mail Survey, Journal of the Academy of Marketing Science, Vol. 7, Spring 1979, 95-100 [with A. San Augustine].

The Effect of Sponsor in a Telephone Interview, The New York Statistician, Vol. 30, Jan.-April 1979, 1-4 [with Y. Wilamowsky].

Correlates of Trustworthiness for Celebrities, Journal of the Academy of Marketing Science, Vol. 6, Fall 1978, 291-299 [with M. Santeramo and A. Traina].

The Effect of Masculine and Feminine Brand Names on the Perceived Taste of a Cigarette, Decision Sciences, Vol. 9, July 1978, 467-471 [with W. Dipple].

Effectiveness of the Company President as an Endorser, The New York Statistician, Vol. 29, Jan-Feb. 1978, 1-4 [with L. Friedman and R. Fireworker].

Overt Searchers' Responses to Advertising, Industrial Marketing Management, Vol. 6, July 1977, 193-196 [with A. San Augustine and W. Foley].

Effect of Endorsements on Product Evaluation, Decision Sciences, Vol. 8, July 1977, 576-583 [with R. Fireworker].

The Susceptibility of Consumers to Unseen Group Influence, Journal of Social Psychology, Vol. 102, July 1977, 155-156 [with R. Fireworker].

The Effectiveness of Advertisements Utilizing Four Types of Endorsers, Journal of Advertising, Vol. 5, Summer 1976, 22-24 [with S. Termini and R. Washington].

Whom Do Students Trust? Journal of Communication, Vol. 26, Spring 1976, 48-49 [with I. Friedman].

Advertising Myopia, Journal of Advertising, Vol. 5, Spring 1976, 29-31 [with L. Friedman].

Effect of Ethnicity of Signature on the Rate of Return and Content of a Mail Questionnaire, Journal of Applied Psychology, Vol. 60, December 1975, 770-771 [with L. Goldstein].

A Case for the Double Postcard in Mail Surveys, Journal of Advertising Research, Vol. 15, April 1975, 43-47 [with L. Goldstein].

 

Fiction:

Deadly Stakes, co-authored under the pseudonym H. Fred Wiser, Walker Publishing, 1989.


Conferences and Proceedings:

Computer Technology to Assist Individuals with Disabilities:  The Current State and Emerging Technologies.   Proceedings of the Western Decision Sciences Institute, March 18-22, San Diego California, forthcoming  [with L.W. Friedman and R. Adler].

Corporate Social Responsibility Across the Business Curriculum? Proceedings of the 38th Annual Meeting of the Decision Sciences Institute Conference, Phoenix, AZ, November 17-20, 2007, pp.  391-396 [with L. W. Friedman].

Is There a Place for Spirituality in the Business Curriculum? Proceedings of the 38th Annual Meeting of the Decision Sciences Institute Conference, Phoenix, AZ, November 17-20, 2007, p. 104 [with L. W. Friedman].

Panel Session Chair:  A Multidisciplinary Discussion of Organizational Social Responsibility Across the Curriculum.  Proceedings of the 38th Annual Meeting of the Decision Sciences Institute Conference, Phoenix, AZ, November 17-20, 2007  [with L. W. Friedman, F. Kass-Shraibman, J. Helmreich, D. Hoffman].

Accountants and Auditors as Servant Leaders.  Proceedings of the 2007 Northeast
Decision Sciences Institute Annual Meeting, March 28-30, 2007, Baltimore, MD [with F. Kass-Shraibman].

Instilling a Soul into an Organization.: The Role of the Accountant.  American Society for Business and Behavioral Sciences 14th Annual Conference, Las Vegas, Nevada, February 22-24, 2007
[with F. Kass-Shraibman].

Can an Accountant Make the World a Better Place? International Academy of the Business Disciplines, March 29 - April 1, 2007, Orlando, FL. 
[with F. Kass-Shraibman].

The Role of Models in the Convergence of Scientific Knowledge, Proceedings of the 37th Annual Meeting of the Decision Sciences Institute Conference, San Antonio, TX, November 18-21, 2006, pp. 25251-25256  [with L. W. Friedman].

Computer and IT Ethics:  Perception of Computer Science Majors, Proceedings of the 37th Annual Meeting of the Decision Sciences Institute Conference, San Antonio, TX, November 18-21, 2006, pp. 25231-25236 [with L. W. Friedman].

Religion and Entrepreneurship Workshop at the National Social Science Association, National Technology and Social Science Conference Program, April 2006, Las Vegas, Nevada.  [with Linda W. Friedman].

Conflict of Interest and Jewish Law.  Oral Presentation at the Twelfth Annual International Conference Promoting Business Ethics, New York, NY; October 26-28, 2005 [with J. Fogel].

The University as a Learning Organization:  Some Practical Approaches, Proceedings of The 2004 Northeast Decision Sciences Institute  Conference, Atlantic City, NJ, March 24-26, 2003, 346-349 [with L.W. Friedman].

Innovative Education: Outside the Business School, Session chaired by H. H. Friedman, Proceedings of the Decision Sciences Institute Conference, Washington, DC, November 22-25, 2003.

Is One Major Enough?  The Growth of Multiple Majors, Proceedings of the Decision Sciences Institute Conference, Washington, DC, November 22-25, 2003, 1-6 [with L.W. Friedman and T. Amoo].  

Transforming the University into a Learning Organization, Proceedings of the Decision Sciences Institute Conference, Washington, DC, November 22-25, 2003 [with L.W. Friedman].

Creation of a Minor: Urban Minority Entrepreneurship, Proceedings of the Decision Sciences Institute Conference, Washington, DC, November 22-25, 2003 [with T. Lopez-Pumarejo].

Rethinking Maximization of Shareholder Wealth as the Goal of the Modern Corporation, Symposium of the Seventh Annual Faculty Day Conference at Brooklyn College, May 21, 2003 [with Steinberg (Session Moderator), O'Connor, and Langbert].

Computer Humor:  A Framework for Study, Proceedings of The 2003 Northeast Decision Sciences Institute  Conference, Providence, Rhode Island, March 27-29, 2003, 124-128 [with L.W. Friedman].

The Traditional Unidisciplinary College Major:  Does it have a Future? 2002 Conference on Emerging Issues in Business and Technology, Myrtle Beach, SC, October 24-26, 220 -223 [with T. Amoo and L. W. Friedman].

The Viability of Traditional Disciplinary Majors in an Interdisciplinary Age, Symposium of the Sixth Annual Faculty Day Conference at Brooklyn College, May 22, 2002 [with Amoo, Hirakubo, Lopez-Pumarejo, and Langbert].

Are Traditional Unidisciplinary Programs of Study Obsolete? Proceedings of The 2002 Northeast Decision Sciences Institute  Conference, San Juan, Puerto Rico, March 20-22, 2002, 50 -52 [with T. Amoo and L.W. Friedman].

If It's Broke, Then Fix it:   What's Wrong with the Current Organizational Structure of Universities,  Symposium of the Fifth Annual Faculty Day Conference at Brooklyn College, May 23, 2001 [with Uctum, Duboys, Amoo, Bhattacharya, and Langbert].

Internet Resources for Teaching the Entrepreneurship Course,  Proceedings of The 2001 Western Decision Sciences Institute (WEDSI) Conference, Vancouver, Canada, April 3-7, 2001
, 815-819 [with T. Amoo].

The Effect of Numeric Values on Subjects' Responses to Rating Scales,  Proceedings of the 2001 Southeast Decision Sciences Institute (SEDSI) Conference, Charlotte, NC, February 21-23, 2001 [with T. Amoo].

Forum on Multidisciplinary Education:  Redefining the Concept of 'Turf', Workshop/Special Session:  Proceedings of The  Decision Sciences Institute Conference, Orlando, Fl, November 18-21,  2000, 296 [with L. W. Friedman, T. Amoo, and R. Joseph].

Interdisciplinary Linkages:  The Creation of Joint Programs Between Business and Liberal Arts Disciplines, Proceedings of The  Decision Sciences Institute Conference, Orlando, Fl, November 18-21,  2000, 201 [with A. Arcadi].

Three Methods to Engage Students in the Introductory Statistics Course:  Humor, Active Learning, and Relevant Examples, Proceedings of The  Decision Sciences Institute Conference, Orlando, Fl, November 18-21,  2000, 218-222 [with T. Amoo and L. W. Friedman].

Distance Learning: Scam or Opportunity, Symposium of the Fourth Annual Faculty Day Conference at Brooklyn College, May 2000 [with Amoo, Bell, Klein, and Sardy].

Measuring the Degree of Importance:  A Comparison of Two Types of Rating Scales, Proceedings of The Midwest Decision Sciences Institute Conference, Chicago, Illinois, March 31-April 2, 2000, 178-180 [with T. Amoo].

Slanted Surveys: The Creation of Bias, Proceedings of The 2000 Southeast Decision Sciences Institute (SEDSI) Conference, Wilmington, North Carolina, February 23-25, 2000, 73-78 [with T. Amoo].

Ethics in Advertising, Proceedings of the American Society of Business and Behavioral Sciences Conference, Las Vegas, Nevada, February 17-21, 2000, Vol 7:4, 157-161 [with B. Lewis and R. Fireworker].

The Art of Questionnaire Construction: A Modular Approach, Northeast Decision Sciences Conference, Atlantic City, NJ, March 22-24, 2000, 21-25 [with R. Fireworker and E. Klein].

The Modular Multidisciplinary Major:  An Alternative to Traditional Majors, Decision Sciences Institute Annual Meeting, New Orleans, Lousiana, November 20-23, 1999, 194-196 [with Y. Klein and L. Friedman].

Statistical Inference and the Scientific Method:   Making Statistics Relevant, Decision Sciences Institute Annual Meeting, New Orleans, Louisiana,  November 20-23, 1999. 291 [with L. Friedman].

Saving the World:  Cutting-Edge Ideas From Business and Finance, Symposium at The Third Annual Faculty Day Conference at Brooklyn College, May 26, 1999 [with Bell, Bhattacharya, Herskovitz, Langbert, Lewis, Sardy, and Uctum].

Price Differentiation in Segmented Waiting-line Systems, Decision Sciences Institute DSI Annual Meeting, Las Vegas, Nevada, November 21-24, 1998, 1632-1635 [with L. Friedman]. Full text of article available here

Humor as a Pedagogical Approach in Higher Education, Symposium at The Second Annual Faculty Day Conference at Brooklyn College, May 21, 1998 [with Halpern, Lewis, Strassfeld, and Salb].

Two Dimensional Rating Scales: An Empirical Investigation, Global Business Trends of the Academy of Business Administration Conference, Acapulco, Mexico, December 18-23, 1997 [with R. Fireworker and D. Baratz].

Impure Science, Unethical Research, and Tainted Technology, Symposium at The First Annual Faculty Day Conference at Brooklyn College, May 28, 1997 [with Bell, Cohn, and Sardy].

Teaching Statistics With Fictional Anecdotes, The Fifth Conference on the Teaching of Mathematics, Baltimore, MD., June 21-22, 1996 [with N. Halpern and D. Salb]. http://archives.math.utk.edu/CTM/abstracts/5-Friedman.html

Bootstrapped Confidence Intervals as a Measure of Precision and the Determination of Optimal Sample Size," Proceedings of the Northeast Decision Sciences Institute, St. Croix, Virgin Islands, April 17-19, 1996, 420-422 [with L. Friedman, S. Pollack, and M. Borenstein].

Biasing Effects in Rating Scales: Differences Between Putative Synonyms for Occupations. Proceedings of the American Statistical Association Winter Conference: Social Statistics, 1994, 890-892 [with S. Pollack].

Biasing Effects of Scale-Checking Style in Response to a Likert Scale. Proceedings of the American Statistical Association Annual Conference: Survey Research Methods, 1994, 792-795 [with P. Herskovitz and S. Pollack].

Issues in Marketing Research/Survey Questionnaire Design: Direction and Strength of Anchoring Adjectives and Their Joint Effect on the Responses to Rating Scales, Business Management: Association of Management Proceedings, v. 10, n. 2, 1992, pp. 89-94 [with S.Pollack].

The Median in Simulation Output Analysis, Proceedings of the 1991 Western Simulation Multiconference: Simulation in Engineering Education, Anaheim, California, January 23-25, 1991, 111-115 [with L. Friedman and I. Pressman].

Two Salient Factors in the Construction of Rating Scales: Strength and Direction of Anchoring Adjectives, International Conference of Measurement Errors in Surveys. Tucson, Arizona November 11-14, 1990 [with S. Pollack and L. Presby].

Sex Bias in Telephone Surveys, American Institute for Decision Sciences. New Orleans, LA, November 1979, 287 [with R. Fireworker].

Does the Age of a Telephone Interviewer Affect Subjects' Responses? American Statistical Association Proceedings. Washington, D.C., August 1979, 427-429 [with Y. Wilamowsky, R. Di Pietro, and S. Epstein].

Does the Perceived Race of a Telephone Interviewer Affect the Responses of White Subjects to an Attitude Toward Negroes Scale? American Statistical Association Proceedings. San Diego, California, August 1978, 556-558 [with L. Friedman].

The Effect of the Type of Cup Used on Consumers' Evaluations of a Soft Drink, American Statistical Association Proceedings. San Diego, California, August 1978, 226-227 [with R. Fireworker].

The Use of the Telephone Interview in Obtaining Information of a Sensitive Nature: A Comparative Study, American Statistical Association Proceedings. San Diego, California, August 1978, 559-561 [with A. San Augustine].

The Effect of Situation on Viewers' Preferences for Television Programs, ORSA/TIMS Conference, Atlanta, Georgia, November 1977 [with R. Fireworker].

Effect of Ethnicity of Signature in Mail Surveys, American Statistical Association Proceedings, Chicago, Illinois, August 1977, 352-353 [with R. Fireworker].

Product Endorsements in Advertising, American Statistical Association Proceedings. Boston, Mass., August 1976. 305-307 [with R. Fireworker].

Updated:  February 27, 2008