Selecting Forecasting Model Example
You’re now Senior Marketing Analyst for Hasbro Toys. Evaluate the linear model & the exponential smoothing model.
Actual Linear Model Expo Smooth Year Sales Forecast Forecast (.9) 1992 1 0.6 NA 1993 1 1.3 1.0 1994 2 2.0 1.0 1995 2 2.7 1.9 1996 4 3.4 2.0