| MUSLIMS
AND THE SPORTING INDUSTRY By Ghada Ramahi |
| The latest in the series
of deaths of decrepit Muslim rulers is the son of King
Fahad of Saudi Arabia, Prince Faisal bin Fahd, who
recently, and suddenly, died at the age of 54. Faisal
served as the General Manager for the Ministry of Youth
and Sports since the late 1970s. The cause of his death
was surrounded with vagueness and conflicting accounts.
In the House of Saud, unless one is of a very high
profile, deaths are hushed and covered up. Usually, such
news leaks out as rumors and gossip through people who
are related one way or another to the palaces, like
servants, nannies, chauffeurs, and prostitutes. The
gossip regarding the lifestyle and scandals of this
prince was quite entertaining. But, while the country and
its weeping citizens, as well as the Arab satellite
channels were mourning the Prince, his father, King Fahad
remained in Spain and did not attend the funeral. The
King was content with issuing a decree appointing his
other son, the brother of the deceased, as a successor to
the Ministry of Sport, who had served as Assistant
Manager since the early 1990s. Officially, Faisal Ben Fahad was grieved as the champion responsible for "developing" the Saudi sports and athletic enterprise. Eulogies surveyed his contribution and boasted his accomplishments in this regard. His international status and achievements were reviewed by most Arab satellite stations. Is all of this really important? The Prince's passing offers an opportunity to investigate the importance of such enterprises. While sports serve to portray a good innocent cause, which develops the youth and keeps them from drugs, and for the luxury of the citizens, there is another side.
To have despotic regimes concerned about the "athletic development" of their deprived and crushed nations does not sound convincing. Should a thirsty country have expensive athletic centers with fancy swimming pools and lavish shower facilities? One imagines that the citizens would have asked for more pressing needs than Olympic-size stadiums. This sports obsession might be more than just a modernizing necessity, and has serious repercussions that should not be underestimated. There are local as well as global economic considerations. Building such an enterprise presumes a huge budget, which has to come from somewhere. This in turn might drain other social institutions. The local cronies of the ruling elite are sure to benefit from the lucrative business deals and transnational corporate sponsorship. There is no infrastructure to support such a project; expertise, material and maintenance need to be imported. Foreign, and particularly Western, companies seize such opportunities to implement their own agenda. Globally, the sports and athletic culture constitutes a market. This culture is a milieu for advertisements, and corporate sponsorship; one cannot imagine any sport activity without a Nike logo or without drinking Pepsi. The athletic arenas would not be conducive without Swiss timing gadgets, nor without glittering billboards flashing from all directions. The "Third World" countries are doubly exploited: once for being cheap labor to produce sporting goods, as the case of Indonesia and the Nike factories, or Pakistan with game balls, and another time for being markets for these finished goods. Sadly enough, the goods are not sold at their cost and somebody is cashing in the outrageous difference. Recently, there has been a tremendous acceleration of sports coverage in the Muslim and Arab media. Sports news is now a necessary daily component of Muslim life, especially for young men. The prominent international Arab satellite channel Al-Jazeera, which is based in Qatar, broadcasts at least fifteen minutes of sports bulletins every hour, on the hour. Arab television stations are soaking the Muslims with superfluous nauseating detail of sports news that should be of no immediate consequence to the Muslims or to their more urgent social issues. The political implications of sports are usually ignored. International Arab tournaments, such as the recent Pan Arab Games, are a ruse for Arab unity. Such tournaments are more political than admitted. During Iraq's war against Iran, the Iraqi team championed all Arab tournaments. Nowadays, the participation of the Iraqi athletic team causes controversy and is not politically correct. The infamous soccer match between Iran and the USA took on a much bigger political dimension than athletic. A country's athletic importance goes hand in-hand with its political potency. The choice of the hosting country is also subject to political favoritism. Recently, the sports enterprise has been used to mitigate international discords and promote peace and tolerance between conflicting countries. Under the pretext of the Asian Tournaments, the Israeli athletic teams are allowed in and participate with Arab and Muslim teams. From a technical point of view, the athletic enterprise is no longer a reflection of the sportsmanship of the competitors. It is a reflection of the technology that prepares for and records the performance. Computerized and digital results highly automate the athletes. Technologically disadvantaged countries need not participate; instead, they can only sell potential champions to other countries. North African players are often bought for huge monetary figures by European teams. One can imagine the confusion in loyalty this might cause the fans; it also inadvertently exposes the fallacy of national attachments. One athletic fad seeping into the Muslim countries now is sporting events for the handicapped. While this might appear as a humanitarian concern, in reality it is nothing but a public relation ploy that the oppressive regimes exploit to divert the public's attention from questioning important issues, such as the legitimacy of importing the enterprise. Another fad is the frenzy to participate in the Olympic Games where the Arabs can assert their international presence by brandishing their national costumes in the opening and closing ceremonies. More tragically, like their steroid-bloated Western counterparts, there is an emerging illicit drug problem in the Arab Games.
Ideologically, the Western way of doing sports, which is imbedded in Graeco-Roman traditions, became the only valid option for physical fitness. Meanwhile, the Eastern sports, which are deeply rooted, time-tested, and parsimonious-such as yoga and tai chi-have become reduced to forms of meditation to relieve stress, which is no surprise since such sports are individually practiced and require no special gear. That the colonized peoples are perpetuating their own colonization is a sad reality of the contemporary Muslim situation. The question is not really whether sport is an article of the "Protocols of Zion" or not; rather, this is about the psyche of the Muslims that makes them susceptible to this style of sport. It is becoming detrimental for Muslims to keep track of the fads and waves that seep through their culture. The assault is on all fronts and certainly not only limited to political issues. |