Those in the know are spreading the word - writing that's not politically correct is turning away some readers. Gender issues in modern news have made writers re-read their own work in order to avoid any language choice that assigns qualities to individuals based on their gender.  

One female reader claims that both genders can be equally affected by this discriminatory language.  

She says, "It fosters stereotypes by doing such things as referring to all lawyers as he while their secretaries are referred to as she. What if there were a male secretary? And female lawyers? Obviously, there are male secretaries and female lawyers. We can't just assume gender anymore. We must include both genders in our writing nowadays."  

He was frequently used to refer to someone whose sex was unknown. Although, this is traditionally correct, modern writers snub the traditional gender bias. For example, man once referred to all people and mankind referred to of society. Modern writers now refer to both sexes with the phrase she/he or s/he when gender is uncertain. They have replaced man with the word, people, and mankind has been retired for the word humanity. 

With more and more such changes, more readers report feeling less alienated with the new expressions and are paying closer attention to writing they might have dismissed.  As readers now flock to a politically correct, gender equal language, more writers will write accordingly.