REVIEW QUIZ: SURVEY RESEARCH
Name:
email address:Your address should be in the form username@host.domain (e.g., shortell@brooklyn.cuny.edu).
Directions for Part I: Select the correct answer to each of the following questions by clicking on the appropriate radio button. When you've answered all the questions, click on the "How did I do?" button. The questions you missed are displayed below your score. Go back to the questions that you missed and try again. Recalculate your score by clicking on the button again. Keep working until your score is 100%.
1. What is intentional engagement, as it applies to survey research? The process of deceiving respondents into thinking we are interested in them as individuals. A strategy of inducing respondents to participate by offering them a symbolic reimbursement for their time. The process whereby respondents reflect earnestly on the contents of their mental life. A strategy of asking questions multiple times to determine if respondents are paying attention.
2. Which of the following is the most effective way to foster intentional engagement in a survey project? Professionalism on the part of the researchers. A token payment. Repeated requests to participate directed at those who refuse the initial request. The use of a more personal communications medium, such as the telephone.
3. If a survey contains a lot of questions about topics that respondents don't know about, the resulting data would be _____. provocative useless qualitative approximate
4. If the questions we ask force the respondents to guess at the answers, we have a problem with ______. ecological validity reliability precision response bias
5. If, at some point during an interview, the respondent says, "I'd rather not answer that question," the most appropriate response would be: "But you've agreed to participate and we must complete all the questions." "Perhaps I could ask it again differently." "Your responses will be kept anonymous and confidential." "I understand. Let's go on to the next question."
6. Which of the following is NOT a good strategy for ensuring the reliability of survey data? Use common sense. Avoid inflammatory language. Avoid jargon. Use passive syntax.
7. Which of the following is NOT a form of survey research? Focus group Telephone interview Face-to-face interview Questionnaire
8. The difference between an interview and a questionnaire is: An interview is open-ended, while a questionnaire is forced-choice. An interview is spoken, while a questionnaire is written. An interview is not scientific, while a questionnaire is. An interview is subjective, while a questionnaire is objective.
9. When surveying individuals to get information about aggregates, such as families, organizations, or communities, the researcher must be confident that: the respondent holds a position of responsibility or authority in the aggregate unit. the respondent has not been surveyed on this topic previously. the aggregate is in the public domain. the respondent can accurately describe the characteristics of the aggregate unit.
10. What is the primary problem with the following survey item?
11. What is the primary problem with the following survey item?
12. What is the primary problem with the following survey item?
13. What is the primary problem with the following survey item?
14. What is the primary problem with the following survey item?
15. That questions asked early in a survey can effect the answers to questions asked later is a problem known as _____. response bias response set demand effect order effect
16. Whenever a respondent falls into a pattern of answering that distorts his or her true mental state, we have _____. response bias the Hawthorne effect imprecision approximation
17. When respondents get into the habit of answering questions in a particular way, we have _____. habituation response set the history effect a demand effect
18. A group of people defined by some common experience is a _____. control group longitude generation cohort
19. The best way to study change with a survey design is a _____ study. cross-sectional cohort longitudinal trend
20. A cohort effect is a pattern that results from: a common experience at a similar life-cycle period. life-cycle developments. the experience of being studied. common experiences across the life-cycle.
21. Secondary analysis refers to: qualitative analysis of data. analysis of data collected by someone else. the kind of hypothesis testing done on survey data. computerized analysis of survey data.
22. A response rate of _____ is generally considered good. 10% 25% 60% 95%
Score =
Number of Tries =
You missed question(s):
Directions for Part II:Respond to each of the following items in three or four clear and concise sentences. (Watch for grammar and spelling.) When you are finished, click on the "Send Answers" button to send me a copy of your responses. I will send you feedback after I've looked over your answers.
23. Briefly explain why most market research surveys in shopping malls lack intentional engagement.
24. Devise a forced-choice survey item to measure attitude toward capital punishment.
25. Devise a open-ended survey item to measure attitude toward capital punishment.
26. Which of the two capital punishment questions do you think is more reliable and valid? Why?
When you click on the "Send Answers" button, you will see a copy of the information you sent to me. Print it out for your notes. Consult it as you prepare for the exam. (To print: In Netscape, click on the File menu, choose print frame. In Internet Explorer, click on the File menu, choose print, select "Only the selected frame".)